About SEO That Works

Learn how to rank your site using a tested, step-by-step white hat SEO system

Hi, I’m Brian Dean. I’m the founder of Backlinko.

Inc recently called me “One of the world’s most sought-after SEO experts”. And I’ve been featured on major media outlets like Forbes, Entrepreneur, The Huffington Post and more..

Hitting Google’s first page has never been easier.


Sure, “push-button” black hat SEO tactics like article directories and blog commenting are out the window. That much is true.

But there are thousands of marketers just like you that are using white hat SEO to rank their site in record time.

Their secret?

They use a proven, step-by-step system that focuses on giving Google what it wants.

Because when you create content that makes Google happy, SEO becomes A LOT easier.

Why I Created SEO That Works

It’s no secret that SEO is more complex and confusing than ever.

And when you seek out SEO information from blog posts and forums, you come away MORE confused than when you started.

If you’re like most people, your feelings about SEO sound like this:

“I’m already doing well with SEO. But I want to take my game to the next level.”

“I’m super confused about the conflicting and confusing SEO information out there.”

“I’m sick of sifting through hundreds of blog posts and articles. I want a system that I can follow.”

Well after years of hearing this feedback from Backlinko subscribers, I decided to do something about it.

And that “something” was the SEO That Works online training program.

Why People Invest In (and Love) SEO That Works

Since opening enrollment for STW in 2013, over 4,000 people have signed up for the program.

And the results have been…awesome.

For example, let’s take a look at one of our recent graduates, Rob Misheloff.

Like many small business owners, Rob followed the SEO “best practices” that he read about online.

For example, he read that you need to publish content on your blog on a regular basis.

And that’s exactly what he did. In Rob’s own words:

“I was putting out good content and after 4 months was only generating about 500 organic visitors a month.”

500 organic visitors isn’t terrible. But Rob knew that he could do better.

That’s when he invested in SEO That Works.

Here’s what Rob had to say about his experience with the course:

“This stuff is the real deal. I used your content amplification strategy and couldn’t believe I was getting DA 80+ sites and reporters from major organizations to respond to me. After using the strategies you gave us to build a power page,

I’m finding getting links to be amazingly easy. I just got a link on a resource page from one of the largest libraries in the US!

STW totally changed my entire strategy and outlook. I went from posting daily to posting once or twice a month, and as a result of the change in strategy my organic traffic has tripled since September.”